Dugena ~ Swiss Made, very rare Monaco hand wind chornograph ~44mm ~ rubber watch band ~ NOS from 60s or 70s. Ref:14569
In 1917, emerging from the German general representative body of the Swiss Union Horlogère, and under the leadership of Wilhelm Ulrich and the brothers Emil and Richard Rothmann, experienced watchmakers and watch retailers came together to form the Deutsche Uhrmacher-Genossenschaft Alpina (DUGENA).
The goal: The sale of high-quality watches at a moderate price. The models “Tresor” and “Festa” paved the way for the cooperative to develop and flourish.
Following the Second World War, the company was the first brand in the new Federal Republic of Germany to use uniform advertising and shop window designs for its retailers. DUGENA developed into a synonym for reliable and modern quality watches with a particularly good price-performance ratio. With a clear philosophy and extensive market presence with over 2,000 watch stores, DUGENA advanced to become the most successful German watch brand in the 1960s and 1970s.
As a consequence of the economic crisis in the 1970s, DUGENA initially became a subsidiary of Christ Uhren und Schmuck GmbH, then later becoming the core of EGANA Deutschland GmbH, which continued to operate DUGENA as an independent brand.
Following the dissolving of EGANA in 2009, initiated by the former owner of Glashütte Original, Heinz W. Pfeifer, the operation of DUGENA was then continued by a group of private entrepreneurial families, who continue to direct the fortunes of DUGENA together with a motivated team of watchmakers.
As a watch brand with a long history and tradition, Dugena stills sees itself obligated today to adhere with the same values as 100 years previously
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